Focusing on clear positioning and message, we drove Deleezy's launch campaigns that resonated with people's needs in a post COVID landscape, generated early interest and sales, giving the brand a compelling mindspace in the market.
Integrated Marketing Plan
A well-structured marketing strategy that provided the best possible value for an ideal group of segmented customers - according to professions and aspirations.
Created memorable campaigns to promote Deleezy with a focused effort to guideconsumers towards action while giving the brand identity, personality, and emotion.
Created emotionally connected brand stories by delivering a thought-narrative in advertising rollouts to generate more leads and keep the audience connected.
Dolly J is an Indian luxury fashion brand defined by its distinctive craftsmanship, structured silhouettes, minimalist androgynous ensembles.
Tangerine created a high-end design for the eCommerce onboarding journey of Dolly J in COVID times. The website has generated multiple sales opportunities for the fashion brand.
We started from need analysis, designing the wireframe, developing the content, and integrated payment to facilitate the end-users effortless journey on this high-end website, creating great value for the designer brand.