SUSTA

The Southern United States Trade Association (SUSTA) is a non-profit organization that aids small companies in the Southern U.S. to promote value-added U.S. food and agricultural products to foreign markets, such as India.

Tangerine manages SUSTA's brand presence on all the social networking sites while rigorously working on getting the maximum audience's attention for their high-quality U.S. manufactured products in India. With consistent updating and a proactive & 'on-toes' launch strategy, Tangerine effectively positioned SUSTA's entry into the Indian market. Increased engagement with Indian buyers, using the right social keywords, and testing and analyzing different paid ad networks were some effective campaign strategies Tangerine used to amplify their reach and boost brand awareness.

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